Here to make your AUDIENCe feel like a fan club.

Great brands don't just sell products—they ignite movements by creating worlds people want to be part of. After a decade immersed in the music industry's most powerful form of brand building—turning artists into cultural phenomena—I've developed a signature approach that transforms businesses into magnetic forces that capture both hearts and market share.

From all the little details to the big campaign vision, I aim to build cohesive and powerful brand stories, blending storytelling and strategy to make people rave about what you do.

Let's Collab

Rachel Lai, creative branding expert and founder of RVL Studio, smiling confidently

We love telling powerful stories—this is Rachel’s:

Ever since I was deeply involved in running fan accounts in my teens, I knew the power of strong branding and emotional resonance, an approach I bring to the artists and brands I work with. Knowing what products to prioritize and which digital strategies to implement starts with understanding the core mission and story that’s foundational to success.

This isn't traditional brand building. Having guided projects across music, entertainment, fashion, technology, beauty, wellness, and healthcare, I've seen firsthand that lasting brands are built on story, not just strategy. They're powered by the kind of emotional connection that makes fans immerse themselves in an artist’s world.

I partner with brands ready to move beyond conventional marketing to create cultural resonance. Together, we'll build more than a brand—we'll create a movement that people can't help but want to be part of.