DWLLRS
OVERVIEW
This pop duo had a strong visual identity but lacked a narrative for fans to buy into. As they began expanding their reach on TikTok, we focused on cross-channel retention to increase Spotify streams and Instagram and YouTube growth.
By honing in on music-related content like covers and relevant influencer collaborations, they translated their buzz into artist-specific tactics that would translate to increases in listeners and engagement.
SERVICES
Campaign Planning
Creative Consulting
Content Strategy
Digital Marketing
TikTok Strategy
RESULTS
TikTok following: 147K+
Instagram following: 19K+
Spotify monthly listeners: 146K+