“3 Kings” — Jenna Paulette

✦ INFLUENCER MARKETING

✦ PARTNERSHIPS MANAGEMENT

ABOUT THE CLIENT —

Singer-songwriter Jenna Paulette is part of Nashville’s growing wave of female artists who are rewriting the rules and charting their own paths. After collaborating with songwriters like Will Bundy & Parker Welling, as well as opening for Mason Ramsey on his 2019 national tour, Jenna Paulette found herself playing to fans via TikTok, Pinterest & Instagram to continue growing her fan base, ultimately signing a publishing deal with Brad Paisley’s Sea Gayle Music.

ABOUT OUR WORK —

RVL Studio spearheaded a line dance campaign to promote the song “3 Kings” off Jenna Paulette‘s latest album Horseback. Working with country line dancers across the country, a unique dance and transition was created to highlight the lyrics of the song.

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Standout Moment

Since its release, “3 Kings” has seen accumulated 1.2x more streams than the rest of the album’s songs (excluding singles).

50

posts published

7.8M+

combined audience

777K

reels views

540K

tiktok views

1.3M+

campaign reach

TikToks & Instagram Reels

▶ 361K views on IG

▶ 15.9K views on IG

▶ 41.7K views on IG

▶ 93.8K views on IG

▶ 112K views on IG

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