Glenn Ball
✦ BRAND IDENTITY
✦ MARKETING STRATEGY
✦ CONTENT CREATION
✦ SOCIAL MEDIA STRATEGY
✦ PARTNERSHIPS MANAGEMENT
✦ MERCHANDISE DESIGN
✦ ECOMMERCE SETUP
ABOUT THE CLIENT —
Glenn Ball is an international West Coast Swing dancer. His diverse work in performance and creative direction has led him to appear in campaigns for Taylor Swift, Kylie Minogue, Lionel Richie, Jennifer Lopez, and Mariah Carey.. Born in the UK, and now based in Austin, TX, Glenn continues to dance his way across the world as a choreographer, teacher, MC, and top competitor in West Coast Swing and beyond.
ABOUT OUR WORK —
RVL Studio sought to differentiate Glenn’s social media presence by developing a custom social content strategy that leveraged humor, personality, and charisma to create a standout brand. In doing so they set off a broader trend of “random partner, random song” that quickly spread across the West Coast Swing community, highlighting the unique improvised aspect of the dance. In just the first 90 days of collaborating, Glenn’s TikTok and Instagram accounts grew to over 100K followers on each platform, and we went on to create the Anti Social Social Dance Club merch line, launch an online mini course, and inspire the next generation of West Coast Swing dancers.
