Swing Literacy
✦ CONTENT STRATEGY
✦ SOCIAL MEDIA
ABOUT THE CLIENT —
Myles & Tessa are West Coast Swing Champions that help teachers #teachWCSsmarter and dancers #trainWCSsmarter all over the world with their signature Swing Literacy method, prioritizing skill development over patterns and footwork and revolutionizing dance training around the world.
ABOUT OUR WORK —
RVL Studio revamped the Swing Literacy social media presence to reach a broader audience of dancers with their dance expertise and training. Together they identified the key brand pillars that defined the Swing Literacy approach to West Coast Swing training, then distilled Myles and Tessa’s wealth of knowledge and expertise into dynamic, engaging, and value-driven content. To date, Swing Literacy’s Reels have accumulated over 850K views and consistently rack up hundreds of Saves per video.
178K
accounts reached
2X
account following
7X
account engagement
15%
increase in CTR
The Content
The Results
"I've had several people comment to me in person that they are noticing and are impressed by our social media content lately! Seeing the watching stats of the insights of the reels is very validating that we are on the right track! I'm feeling the relief I was searching for from outsourcing these tasks, and it has allowed me more time for the creative projects I had not had time for."
— Tessa Cunningham Munroe, Founder of Swing Literacy