STRIP Makeup
✦ CONTENT STRATEGY
✦ INFLUENCER MARKETING
✦ SOCIAL MEDIA MANAGEMENT
✦ CREATIVE DIRECTION
ABOUT THE CLIENT —
STRIP Makeup was founded with the mission to redefine and harness beauty’s most important (and most neglected) step — cleansing. By creating luxury makeup removers suitable for all skin types, STRIP is dedicated to helping you achieve “better than naked” skin. Featured in Byrdie, The Cut, Refinery29, and the 2023 winner of Allure’s Best of Beauty award.
ABOUT OUR WORK —
STRIP needed a refined social strategy to align their revolutionary products with an elevated, luxury aesthetic that reflected the high quality ingredients in their skincare-infused cleaners. With a holistic approach to social media strategy, we sought out influencer partnerships and agency relationships to develop tailored UGC that reflected the ethos of the brand, and illustrate the luxury aesthetic of incorporating STRIP’s products into routines. Together, we worked on crafting an enhanced social creative direction and content strategy that resulted in… ↓
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STANDOUT MOMENT
STRIP won the 2023 Best of Beauty Award for their Whipped Coconut Makeup Remover.
5X
accounts engaged
771%
increase in reels interactions
44%
increase in CTR
views generated in 10 weeks
Instagram Stories
Feed Posts
Social Creative Direction
Re-skinned YouTube profile and designed thumbnails for key instructional videos for core products.
